this christmas season my family utilized the amazon universal wishlist to guide our friends and other family members in choosing gifts for each other. it's a great strategy by amazon in which you can add any item from any online store to your amazon wishlist. it creates a single place for you to keep items you want (as opposed to making a wishlist on every online retail store site) and it keeps people constantly coming back to amazon.com and finding similar or complementary items to go along with what you've added.
well this worked out great and using these lists are now ubiquitous for myself and 2 sisters (as evidenced by one of them updating her wishlist for her upcoming birthday and e-mailing the rest of us about it).
so my mom and i were having a conversation about facebook having an IPO in 2012, when we started talking about their future growth. she suggested that facebook should incorporate a wishlist feature so that you could see all of your 'friends' wishlists simply by viewing a tab on their page. you can already see when your friends have an upcoming birthday so this type of feature would tie in nicely. facebook could partner with amazon as well as other online retailers and even make suggestions based on the individuals' "likes", preferred online stores, "interests", and other wishlist items. not only could partnering with these sites and offering this feature create a bigger use case for facebook, but it also opens up a very interesting business model. they could offer coupons, daily specials, or groupon-like deals and have extremely specific targeted marketing.
all of this is barely scratching the surface of how deep this type of strategy could really go. facebook obviously still has plenty of potential and it will be interesting to see how they grow in the future (especially should they take advantage of this type of opportunity).
p.s. - my mom turns 60 in March. who says older people don't understand social media? ;-)
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